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E-commerceShopify E-commerce Management

Shopify Store Rebuild & CRO for Fashion Brand

Client: FashionForward PK

3.2s → 0.8s

Page Load Time

+28%

Conversion Rate Increase

74% → 51%

Cart Abandonment Rate

+41%

Monthly Revenue Growth

The Challenge

An established fashion brand's Shopify store had a 3.2-second load time, poor mobile UX, and a 74% cart abandonment rate. Revenue had plateaued despite increasing ad spend.

Our Solution

We rebuilt the theme from scratch with performance-first code, redesigned the mobile checkout flow, integrated a review app and loyalty programme, and set up cart abandonment email flows.

Technologies Used

ShopifyLiquidJavaScriptKlaviyoJudge.me

I was skeptical about a rebuild — I thought it would break our SEO. Instead, our organic traffic went up 60% in four months.

Sara Khan, E-commerce Manager, FashionForward PK
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